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Data-capturing helping Diageo pinpoint experiential marketing success

2018-09-19 16:17:00| Daily beverage news and comment - from just-drinks.com

Diageo has introduced data-capture technology to gauge the success of its experiential marketing campaigns in Europe.

Tags: marketing success helping pinpoint

Category: Food and Related Products
 

Beam Suntory's Jim Beam Repeal Batch - Product Launch

2018-09-19 15:50:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has unveiled a limited release addition to its Jim Beam portfolio to commemorate the 85th anniversary of the repeal of Prohibition in the US.

Tags: product jim launch beam

Category: Food and Related Products
 

Cannabis-infused drinks are "here to stay" - CBD Oils UK

2018-09-19 14:53:00| Daily beverage news and comment - from just-drinks.com

As The Coca-Cola Co reportedly considers entering the CBD beverage market, a UK company already in the category has spoken of the challenges of marketing the oil's potential health benefits to consumers.

Tags: uk stay drinks oils

Category: Food and Related Products
 

Edrington's The Macallan Rare Cask Batch No 1, 2018 - Product Launch

2018-09-19 14:35:00| Daily beverage news and comment - from just-drinks.com

Edrington is upping the frequency of releases for the Rare Cask Scotch whisky iteration from The Macallan. The first of three versions of this year's expression is set to be rolled out this week, with four batches lined up from 2019.

Tags: product rare launch batch

Category: Food and Related Products
 

Global trade war comes to drinks next week, China, US confirm tariff hikes

2018-09-19 14:02:00| Daily beverage news and comment - from just-drinks.com

The trade row between the US and China is set to spread to the countries' drinks producers next week, with both nations confirming increases in the tariffs on each other's drinks exports.

Tags: week china war global

Category: Food and Related Products
 

"We've got to be part of a wider ecosystem to succeed" - Daniel Grubbs, MD of the PepsiCo Ventures Group

2018-09-18 18:33:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to take its Nutrition Greenhouse accelerator programme to North America after launching the initiative in Europe, where it is in its second year. Dean Best spoke to PepsiCo executive Daniel Grubbs about why the US food and drinks giant is bringing the scheme to its domestic market, what it has learnt so far and why such programmes are important strategically to one of the largest players in the sector.

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Category: Food and Related Products
 

The Coca-Cola Co buys Organic & Raw Trading Co kombucha maker

2018-09-18 17:44:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co continues to widen its beverage portfolio with the acquisition of Australian kombucha producer Organic & Raw Trading Co.

Tags: trading raw organic maker

Category: Food and Related Products
 

Pernod Ricard to open Porn Star Martini house in London for Absolut campaign

2018-09-18 16:46:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is to turn a London house into a tribute to the Porn Star Martini cocktail as part of an upcoming activation for the Absolut vodka brand.

Tags: house open star london

Category: Food and Related Products
 

Scottish Distillers Association relaunches with plan to protect Scotland's spirits

2018-09-18 16:30:00| Daily beverage news and comment - from just-drinks.com

The relaunched Scottish Distillers Association has introduced strict criteria for its members, as the trade body looks to safeguard home-grown spirits makers, including those outside of Scotch.

Tags: plan association protect scottish

Category: Food and Related Products
 

PepsiCo launches twisted glassware to align with AXL bottle

2018-09-18 16:08:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to match its on-premise glassware with its retail bottle packaging in the UK as it looks to boost brand awareness for the sugar-free Pepsi Max variant.

Tags: bottle align twisted launches

Category: Food and Related Products
 

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