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Robinsons Brewery's Iron Maiden Light Brigade - Product Launch

2018-01-12 13:23:00| Daily beverage news and comment - from just-drinks.com

The UK's Robinsons Brewery has added a new beer to its Trooper portfolio, created with Iron Maiden frontman Bruce Dickinson.

Tags: product light iron launch

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Cognac XO age limit increased from six to ten years

2018-01-12 12:56:00| Daily beverage news and comment - from just-drinks.com

The trade association for the Cognac sector has confirmed its intention to raise the minimum age for spirit used in the XO classification from six years to ten.

Tags: years age ten increased

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Cindy Crawford returns to Pepsi as PepsiCo launches global campaign

2018-01-12 12:25:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has brought Cindy Crawford back as the face of Pepsi in a new global marketing campaign that will include a Super Bowl ad.

Tags: global returns campaign launches

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Luscombe Drinks' Light Devon Tonic - Product Launch

2018-01-12 11:41:00| Daily beverage news and comment - from just-drinks.com

UK soft drinks firm Luscombe Drinks has added a lower-calorie variant to its line-up of tonic water mixers.

Tags: product light launch drinks

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Fever-Tree adds Unilever's Kevin Havelock, Mast-Jagermeister's Jeff Popkin to board

2018-01-12 10:16:00| Daily beverage news and comment - from just-drinks.com

Fever-Tree has added senior figures from Mast-Jägermeister and Unilever to its line up of non-executive directors. 

Tags: board kevin jeff adds

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Lucas Bols appoints Dominiek Franken director of marketing

2018-01-11 18:32:00| Daily beverage news and comment - from just-drinks.com

Lucas Bols has recruited a former executive from FrieslandCampina to become the head of its global marketing operations.

Tags: marketing director lucas appoints

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The Coca-Cola Co's Diet Coke revamp offers new meaning in a modern age - Comment

2018-01-11 17:34:00| Daily beverage news and comment - from just-drinks.com

Diet Coke is having a revamp - and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking a bit dusty. Owner The Coca-Cola Co will be hoping the announcement in the US this week of a range of sparkly new flavours will give an artificial sweetener boost to a diet market that has crashed.

Tags: comment age offers modern

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Global RTD & cider insights - market forecasts, product innovation and consumer trends

2018-01-11 16:31:00| Beverage industry market research - from just-drinks.com

The global market for ready-to-drinks (RTDs) continues to be one of the healthier sectors of the global marketplace, rising by 1.6% to 399.6m nine-litre cases in 2016. This is a slight reduction over


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Virginia Black Decadent American Whiskey targets US$30m in shares sale

2018-01-11 16:22:00| Daily beverage news and comment - from just-drinks.com

The joint venture behind Virginia Black Decadent American Whiskey has announced its intention to launch an initial public offering.

Tags: black sale american virginia

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GT's Living Foods' Pure Love kombucha - Product Launch

2018-01-11 16:15:00| Daily beverage news and comment - from just-drinks.com

GT's Living Foods has lined up a limited edition kombucha for the winter season. Pure Love features organic, raw kombucha with a blend of blood orange, dried rose buds and petals, dried hibiscus flowers and rose water. 

Tags: love product living pure

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