If youre one of the dealers whos actively trying to be the best online, youve probably got someone doing your SEO for you, and you wont have to worry about it. If youre doing your own SEO or if youre just learning about it here are some solid ideas that will help you create unique, useful content that your customers will love (and if youve got someone doing your SEO for you, it will help you be more proactive in working with your SEO team).
Cost Comparisons
We all know that your customers dont just decide to buy a car, then jump online and buy the first car they find online. Theyre going to shop around, and check out multiple cars and multiple dealerships. Why not offer your years of experience and write some content about used car pricing strategies? Explain how the KBB values relate to actual vehicles, talk about why 2 dealers may have very similar cars for very different prices, explain how trade-ins work. Remember, most consumers only buy a handful of cars in a lifetime, so its a very unfamiliar process for most of your customers help them understand the process.
Continue reading for more tips from Greg Gifford, Director of Search and Social at AutoRevoThe Article 4 Content Ideas For Your Car Dealer Website appeared first on Automotive Digest.