Situation:
When US car shoppers think about Beemers aka BMW cars its typical for a few words to come to mind expensive, fast, and repairs.
BMWs small SUV, the 2013 BMW X1 might change all of that.
The BMW X1 is coming to market at a much more affordable price for middle-class car buyers.
Another big step forward is taking an important European award for vehicle reliability.
Significance:
BMW had to do some work to get the X1 adaptable to the US market. Its been on European roads for a while, and BMW was concerned there wouldnt be a market for it in the US. Its slowly finding its way in the US market.
For a lot of US car shoppers, theyve had concerns about expensive repairs on BMWs and other German models this reliability award will go over well for those concerned about long-term dependability.
The new 2013 BMW X1 is now available in the US with a starting price of $31,545 for the 2013 BMW X1 sDrive28i. There are other packages for car buyers to consider with the X1.
Read more about the recognition BMW has received and the opportunity to serve a new market segment in the US.The Article BMW Changes Gears in US Market with Cheaper More Reliable Vehicle appeared first on Automotive Digest.