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Beam Suntory ready to play in lower-abv category - just-drinks EXCLUSIVE

2018-06-13 11:52:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory's global CMO has said the company wants to stay ahead of trends for lower-alcohol spirits, hinting that the Jim Beam owner is considering launching new products in the sub-category.

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"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina

2018-06-13 11:09:00| Daily beverage news and comment - from just-drinks.com

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. Yesterday, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

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'New retail' will become normal retail in China - Pernod Ricard China MD

2018-06-12 19:07:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's operations in China has claimed that so-called 'new retail' is fast becoming a reality in the country.

Tags: china normal retail md

Category: Food and Related Products

 

 

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