Ad: Double page spread in the enthusiast magazines like Car and Driver.
Product: New 2015 Dodge Challenger.
Head: They May Be Gone, But They Left Us With the Keys.
Tag Line: Their Spirit Lives On.
Principals in the Print Ad: Horace and John Dodge (brothers).
Overall Effect: Visual, strong punch line, two brothers and the car.
Impact: Engaging, gets your attention, and will sell cars.
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Best Print Ad of the Month from Automotive Digest Editors: appeared first on Automotive Digest.