Coca-Cola Amatil NZ, the local unit of the world's biggest beverage company, has praised Health Minister Jonathan Coleman's plans to combat childhood obesity, saying there is no "single fix" for the problem. The company's local managing director, Chris Litchfield, says Coca-Cola NZ in 2013 "joined the front line in the fight against obesity by publicly pledging a series of business commitments intended to give kiwis more choice, more information and more opportunities to get active."