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'Emerging middle class' drive B-brand growth
2015-07-31 22:13:42| Beverages - Topix.net
The emergence of a new middle class in emerging markets can serve as a catalyst to B-brand growth, rather than benefiting established global brands, say researchers. Many would naturally expect established global consumer brands to be the primary beneficiaries of the emergence of 'a new middle class' in developing economies like Brazil, China, India, Indonesia and Turkey.
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