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Generation Y Car Shoppers: Is Telematics a Draw?
2013-04-04 19:18:04| AutomotiveDigest.com - Automotive Industry News
While cars are not actually going to disappear any time soon, the concept of the automobile has already begun to shift, especially in the minds of the Millennial generation, who could be called potential Generation Y car shoppers. Right now, many of them don't see the need for a car at all. First, Millennials are driving less and they are less interested in driving. According to analysis by GfK Automotive, Millennials account for 24 percent of all consumers intending to buy a car in the next year. But a December 2011 survey by Zipcar, a car-sharing service, found that 55 percent of Millennials had made an active effort to drive less, while they also went out less in general and found car ownership too costly. So the real question for automotive dealers is how to reel in potential Generation Y car shoppers and convince them they need to purchase their own transportation in a world of their own making that has put vehicle ownership on the back burner. [Read more]The Article Generation Y Car Shoppers: Is Telematics a Draw? appeared first on Automotive Digest.
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Category:Automotive
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