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Gildan Activewear introduces brand with Super Bowl ad ahead of Q1 results

2013-02-05 02:57:53| Apparel - Topix.net

Gildan Activewear's edgy 30-second Super Bowl spot - featuring a young couple apparently on a one-night stand - is part of a $25-million plan to boost consumer awareness of the Montreal-based company.

Tags: results super brand ahead

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