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How Nike will fend off Under Armour and Adidas in digital

2015-10-16 19:08:21| Footwear - Topix.net

Nike is the biggest sportswear brand globally, but rivals Under Armour and Adidas have invested heavily in digital to try and snatch that crown. But Nike this week came out fighting fit, announcing plans to increase online sales seven-fold from $1bn in fiscal 2015 to $7bn by 2020.

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Category:Consumer Goods and Services

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