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Interview: Shubhankar Ray, global brand director, G-Star RAW

2013-10-14 15:59:00| Daily apparel & textile news and comment - from just-style.com

G-Star RAW is taking a unique approach to sustainability, quietly putting organic and recycled cotton, as well as unusual fibres like nettle, at the heart of its denimwear. Global brand director Shubhankar Ray told Petah Marian how the company is helping to create a legion of unknowing ethical consumers, while maintaining its credibility as an edgy denim brand.

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