The new Powder Cell from Anton Paar for the renowned MCR rheometer series brings the full array of traditional rheological methods to the field of powder. Now it is possible to simulate and determine powder flow under different conditions. This is important in the field of quality control, but also to investigate dry granular flow, especially in the fluidized or near-fluidized state. An MCR rheometer plus Powder Cell is the perfect combination for true rheological investigations of powders in quality control as well as research and development.