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Should Ag Make Such A Fuss About Negative Media Attention?

2013-09-25 18:36:29| Beef

Surely by now, youve seen or heard about Chipotles newest ad campaign featuring a scarecrow that dramatizes the alleged horrors happening on livestock operations. The ad uses heavy drama and sensationalism to pull at our heartstrings and develop anxiety about the safety of our food. Of course, the purpose of this ad is really to sell more all-natural burritos; never mind that the chain recently admitted that it now would allow conventional beef to stuff their taco shells. Chipotle continues to sling mud, and its most recent advertisement is testament to that. BEEF Daily read more

Tags: make media attention negative

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