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Urban Outfitters and 200 Others Start Selling Directly in Shopping App Wanelo

2014-11-24 06:41:54| Apparel - Topix.net

For the last two years, the popular shopping app Wanelo has touted itself as the top digital mall where clothing brands can reach millennial shoppers who would rather spend time on their phone than in a physical store. But there was one problem that hurt the buying experience: Shoppers who found any product inside the Wanelo app had to leave the digital mall to complete the purchase on the merchant's own mobile website.

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Category:Consumer Goods and Services

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