"There is an evolution happening within the social enterprise and social technology space," says Igor Spivak, senior product manager for Socialcast at VMware. "Initially it was targeted toward communication, but now it's aimed at business processes and workflows." Socialcast's goal is to alter the way organizations manage and access information. In a traditional organization, Spivak says, information is routinely trapped in silos. This often leads employees to gather or recreate information that already exists within another business unit, for instance.