Guardian: Last September 40,000 people attended Londons largest ever climate march. This was a big achievement for an issue that struggles to catch peoples attention. After all, as psychologists point out, it is notoriously hard to mobilise people around issues that are invisible, uncertain, set in the future and require them to make sacrifices.
Or is it? This Easter, more than 2 million people will attend church in Britain to celebrate the Christian resurrection. They will agree to constrain their most...