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Why the spirits brands of the past should be wary of the future - Comment
2017-06-21 14:03:00| Daily beverage news and comment - from just-drinks.com
When your brand is steeped in history, how do you make it relevant to the consumers of today, without diluting that long-held cache? Richard Woodard considers the dilemma facing the likes of Gruppo Campari's Grand Marnier and Remy Cointreau's Cointreau brands.
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Category:Food and Related Products
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