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Xandr Community brings together advertisers, publishers, and consumers

2019-05-14 14:30:42| Digital TV News

Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.

Tags: community brings publishers consumers

 

CapGemini: 1 out of 2 consumers want to get into a self-driving experience within the next 5 years

2019-05-13 11:56:58| Green Car Congress

Tags: the next years within

 
 

Yakult Honsha gets UK consumers to breathe in mindfulness AR campaign

2019-04-30 16:59:00| Daily beverage news and comment - from just-drinks.com

Yakult Honsha has launched an out-of-home experience for its probiotic drink in the UK that encourages passers by to practise breathing exercises in augmented reality (AR).

Tags: campaign consumers breathe

 

Consumers Balk at Premium Smartphone Prices

2019-04-26 14:00:00| TechNewsWorld

Only a fraction of consumers are willing to pay $1,500 or more for a flagship Apple iPhone or Samsung Galaxy smartphone, suggests an informal ECT News Network survey conducted from April 15 to 22. Fewer than 2 percent of those who took part said they'd be willing to paying such a premium for a handset. New smartphones arrive with almost disturbing regularity.

Tags: prices premium consumers smartphone

 

Does Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks

2019-04-15 18:42:00| Daily beverage news and comment - from just-drinks.com

In 1991, Gerald Ratner, the owner of a UK high street jewellery shop chain, stepped into corporate infamy when he declared that much of the inventory his stores sold was "total crap".

Tags: treat campaign consumers thinks

 

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