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Why consumers are demanding more elaborate marketing activations - Consumer Trends

2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Tags: marketing consumer trends consumers

 

Why consumers are demanding more experiential marketing activations - Consumer Trends

2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Tags: marketing consumer trends consumers

 
 

Consumers lack trust in apparel sustainability claims

2019-01-10 17:07:00| Daily apparel & textile news and comment - from just-style.com

A new survey has revealed the lack of trust consumers have in the information disclosed by apparel brands about the social and environmental impacts of their supply chains. 

Tags: claims lack apparel trust

 

Groundbreaking research answers what U.S. consumers eat and why

2019-01-10 17:00:00| National Hog Farmer

The research approach, which combines 10,000 interviews with demographic and spending data to provide a comprehensive look at how U.S. consumers eat, is a first-ever for the meat industry.

Tags: research why answers eat

 

Toluna surveys technology interests of U.S. consumers

2019-01-08 15:50:54| Digital TV News

Toluna has released research on consumer electronics and technology trends ahead of CES. The company has studied US consumer adoption, purchase intent, and tech-influenced trends heading into the New Year.

Tags: technology interests consumers surveys

 

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