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Chilli Marketing targets beer category with Rekorderlig Dry Apple launch

2015-03-25 15:29:00| Daily beverage news and comment - from just-drinks.com

The team behind Swedish cider Rekorderlig has said it wants the brand's new Dry Apple variant to be the cider version of Peroni and Corona.

Tags: category marketing apple dry

How dry California? So dry taps might actually stop delivering

2015-03-18 21:50:00| Climate Ark Climate Change & Global Warming Newsfeed

Grist: Could California really run dry? "It often seems impossible to imagine, but tap water shortages are a distinct possibility if mitigation efforts aren`t embraced and droughts become more frequent and intense in the coming years," meteorologist Steve Bowen of reinsurance firm Aon Benfield told USA Today. Californias rainy season is drawing to a close -- without the rain its residents had been waiting for. Though some climatologists hoped this years El Nio system would make a difference, the state...

Tags: stop california dry delivering

Dry Minnesota at risk of more, hotter fires this spring

2015-03-17 15:00:00| Climate Ark Climate Change & Global Warming Newsfeed

Star Tribune: As spring follows winter in Minnesota, early fire warnings follow a year with little snow and record warmth in March. The Minnesota Department of Natural Resources (DNR) on Monday issued an unusually early alert, saying conditions across the state are ripe for more frequent and more intense fires this spring, thanks to an abnormally dry winter and record-breaking temperatures this month. "We are moving into a drought period,' said William Glesener, DNR fire specialist. "It's going to intensify...

Tags: this risk spring dry