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The Brand Marketing Summit

2019-03-27 19:35:18| Canadian Plastics Headlines

As marketers its vital we pioneer new technologies, strategies and channels, to achieve this. Bringing together world renowned CMOs, innovators and experts, The Brand Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their… The post The Brand Marketing Summit appeared first on Canadian Plastics.

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'One Brand' marketing boosts zero calorie Cokes in Mexico - Coca-Cola Co COO

2016-04-21 12:08:00| Daily beverage news and comment - from just-drinks.com

The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.

Tags: marketing brand mexico coo

 
 

Bacardi revamps Martini brand in marketing push

2016-03-22 12:35:00| Daily beverage news and comment - from just-drinks.com

Bacardi has redesigned its Martini portfolio and unveiled a new brand strategy as it looks to focus on the 'Modern Aperitivo' occasion. 

Tags: marketing brand push martini

 

PPG Updates Brand, Launches Global Marketing Campaign

2016-03-17 06:00:00| Coatings World Breaking News

Tags: global marketing brand updates

 

Bridgestone hires brand marketing director

2016-01-22 21:59:10| Appliances - Topix.net

Bridgestone Americas has hired Justin Reinke, a former Samsung Electronics and Whirlpool Corp. executive, as director of brand marketing for the Bridgestone Americas Tire Operations' consumer tire marketing team. He succeeds Amber Holm , who recently was promoted to vice president of brand marketing, U.S. and Canada, for consumer replacement tires.

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