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Why do consumers find wine so... boring? - Comment

2019-08-30 11:43:00| Daily beverage news and comment - from just-drinks.com

There aren't many drinks events that kick off with half an hour of folk music. Yet, here I was, notebook in hand, listening to the filigree guitar-work of musician Alasdair Roberts as he sang tales of love, loss and redemption. Granted, the pre-launch screening of 'The Amber Light' wasn't really a drinks event. Or, rather, it was and it wasn't - and that ambiguity was kind of the point.

Tags: find comment wine consumers

 

Constellation Brands signs deal with three NFL teams for Woodbridge wine

2019-08-28 17:33:00| Daily beverage news and comment - from just-drinks.com

Constellation Brands' Woodbridge has become the latest wine to advertise through US pro football, linking up with three NFL teams.

Tags: deal brands wine teams

 
 

New Zealand wine exports climb 6% in value - figures

2019-08-27 17:04:00| Daily beverage news and comment - from just-drinks.com

New Zealand's wine export growth accelerated in the past year, the country's trade group for wine has said.

Tags: value figures wine zealand

 

Concha y Toro gives wine brands Augmented Reality tool in the US

2019-08-21 15:10:00| Daily beverage news and comment - from just-drinks.com

Concha y Toro has launched an Augmented Reality (AR) experience for three of its South American wine brands in the US, with home-delivery service Drizly adding a delivery layer to the concept.

Tags: the us tool brands

 

"TWE could be an acquirer of other people's wine businesses" - just-drinks speaks to Treasury Wine Estates CEO Michael Clarke - Part II

2019-08-16 15:24:00| Daily beverage news and comment - from just-drinks.com

In part II of an exclusive interview, Treasury Wine Estates CEO Michael Clarke talks to just-drinks editory Olly Wehring about his ambitions in the US, the company's pricing strategy and aborted plans to launch a 19 Crimes whiskey.

Tags: part ii michael businesses

 

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