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CMO Today: Twitter Looks to Cash In on Video Ads

2015-10-11 12:24:08| Beverages - Topix.net

TWITTER ADS : Twitter is rolling out a new video ad product that will allow marketers to buy six-second pre-roll ads on videos from a variety of publishers, CMO Today reports. The ad network, announced at an event for marketers and ad buyers in New York, will mean that a marketer can choose targets like men under 34, and Twitter would place ads before videos being watched by that demographic, the company said.

Tags: video today cash ads

 

James Harden Takes a Selfie With a Camel in This Twitter Challenge

2015-10-10 12:10:10| Apparel - Topix.net

Following the announcement of James Harden's participation in Foot Locker 's "Play My Tweet" Twitter campaign, here are the results of the hilarious marketing stunt. During the challenge, a selection of f ans' tweet requests were printed on basketballs used by Harden - if he missed a shot, he was obliged to act on whatever was printed on the ball used.

Tags: this james takes challenge

 
 

Alaweed, KHC increase Twitter stake to over 5 percent

2015-10-08 14:40:00| Telecompaper Headlines

(Telecompaper) Saudi prince Alaweed Bin Talal and his Kingdom Holding (KHC), which he chairs, announced that they have increased their ownership in Twitter in the past six weeks to a total of 34.95 million shares, or over 5 percent of the company's common stock with a market value of USD 1 billion. The investment makes Alaweed and KHC Twitter's second largest shareholders after co-founder and CEO Jack Dorsey. As disclosed in filings with the SEC, Alaweed holds 30.1 million shares and KHC 4.85 million. The current ownership includes shares they purchased in 2011 prior to Twitter's IPO.

Tags: increase percent stake twitter

 

Twitter Fights FOMO With New Moments Feature

2015-10-06 23:02:46| PC Magazine Software Product Guide

Think of this as a Twitter highlight reel showing the most popular stories unfolding across the microblogging service at that very moment.

Tags: feature moments fights twitter

 

Stock futures climbing; American Apparel files for bankruptcy; Dorsey named permanent Twitter CEO: A.M. Business News Links

2015-10-05 15:53:39| Apparel - Topix.net

In this Wednesday, July 9, 2014, file photo, passers-by walk in front of the American Apparel store in the Shadyside neighborhood of Pittsburgh. American Apparel said Monday, Oct. 5, 2015, it is filing for Chapter 11 bankruptcy protection.

Tags: links news business american

 

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