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Tag: rum
Can Bacardi take its rum back to the party? - Analysis
2015-10-12 13:08:00| Daily beverage news and comment - from just-drinks.com
Four months into its new marketing structure and Bacardi hits the world with a new global campaign for its namesake brand.
Bacardi takes rum back to party spirit with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
Bacardi puts rum on show with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
WIRSPA releases decade of rum report
2015-10-09 11:45:00| Daily beverage news and comment - from just-drinks.com
Global rum volumes grew 40% between 2000 to 2010, according to a new report from the West Indies Rum and Spirits Producers' Association (WIRSPA).
Tags: report
releases
decade
rum
Stoli Group USA makes Bayou Rum its first third-party partner
2015-10-06 16:35:00| Daily beverage news and comment - from just-drinks.com
The US arm of SPI Group has secured "master distributor" status for the Bayou Rum portfolio in the country, with international expansion also likely in the future.
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