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Tag: rum
Elements 8 revamps rum packaging
2015-04-22 14:04:52| Daily beverage news and comment - from just-drinks.com
Elements 8 has reworked the packaging of its entire namesake super-premium St Lucian rum range in a bid to reinforce its contemporary credentials.
Tags: elements
packaging
rum
revamps
Comment - Spirits - Will We Understand the Language of Rum?
2015-04-20 19:28:00| Daily beverage news and comment - from just-drinks.com
Gruppo Campari's decision to change the names of several rum brands in its Appleton Estate portfolio suggests that the segment may have stumbled on its own language. Does this mark the end of rum's reliance on the terminology used by Cognac and Scotch whisky? Richard Woodard delves deeper.
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comment
language
understand
Product Launch - Beam Suntory's Cruzan Blueberry Lemonade Rum
2015-04-07 22:35:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory has launched another flavour extension for its Cruzan rum brand.
Bacardi names new global rum chief
2015-04-02 12:39:00| Daily beverage news and comment - from just-drinks.com
Bacardi has appointed an internal candidate to head up its rum portfolio globally.
Global rum insights - market forecasts, product innovation and consumer trends research
2015-03-23 16:31:00| Beverage industry market research - from just-drinks.com
For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" according to this latest IWSR/just-drinks report. Any future volume fa
Tags: product
research
market
global
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