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Tag: rum
RUSSIA: Diageo kicks off Shark Tooth rum production in Russia
2013-06-19 18:58:00| Daily beverage news and comment - from just-drinks.com
Diageo is accelerating its expansion into Russia's rum market with the launch of a domestically-produced version of value brand Shark Tooth.
Tags: production
russia
rum
shark
EUROPE: West Indies rum body launches EUR5m provenance push
2013-06-14 16:35:43| Daily beverage news and comment - from just-drinks.com
The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.
Rum plays up - and ignores - its Caribbean roots
2013-06-02 06:21:13| Beverages - Topix.net
For the rum world, it's a more serious question than it sounds, and the answer exposes a schism in the industry, a divide between massive producers who value uniformity in a global market and smaller players and connoisseurs who prefer nuanced production that reflects the time and place a rum is made.
Tags: its
plays
caribbean
roots
US: Bacardi hails Cuban heritage with rum push
2013-05-28 16:37:02| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a marketing push behind its namesake rum brand that pays homage to its Cuban roots.
Research in Focus - Rum Set to Benefit from its Versatility
2013-05-07 14:00:00| Daily beverage news and comment - from just-drinks.com
The many facets of rum reflect a versatility that looks set to keep an already growing category moving in the right direction, according to a new report from just-drinks and The IWSR.
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