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GLOBAL: Rum category still growing as emerging markets pitch in - research

2013-05-07 12:37:49| Daily beverage news and comment - from just-drinks.com

The future outlook for the rum sector looks positive thanks in part to strong growth potential in regions where it remains relatively under-developed, including Central & Eastern Europe and the Balkans, the CIS, East Asia and the Middle East, according to a new report from just-drinks/The IWSR.

Tags: research category global growing

 

Global market review of rum - forecasts to 2017

2013-05-07 11:31:00| Beverage industry market research - from just-drinks.com

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wid

Tags: to review market global

 
 

Rum makers play up, and ignore, the liquor's Caribbean roots

2013-04-23 00:32:49| Beverages - Topix.net

For the rum world, it's a more serious question than it sounds, and the answer exposes a schism in the industry, a divide between massive producers who value uniformity in a global market and smaller players and connoisseurs who prefer nuanced production that reflects the time and place a rum is made.

Tags: play ignore caribbean roots

 

Product Launch - US: Beam Inc's Cruzan Strawberry Key Lime Rum, Cruzan Passion Fruit Rum

2013-04-12 17:35:52| Daily beverage news and comment - from just-drinks.com

Cruzan Strawberry Key Lime Rum, Cruzan Passion Fruit Rum

Tags: product key passion fruit

 

Product Launch - US: Bacardi's Pineapple Fusion Rum

2013-04-11 20:27:13| Beverages - Topix.net

Price - SRP of US$14.99 per 75cl bottle; also available in 5cl, 20cl, 37.5cl, 75cl, one-litre and 1.75-litre bottles Pineapple Fusion Rum is said to be the first flavour of its kind to market, according to Bacardi today .

Tags: product launch fusion rum

 

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