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Building Customer Confidence Why It Matters In Advertising

2013-02-26 19:34:26| AutomotiveDigest.com - Automotive Industry News

Advertising is one of the key drivers of customer traffic. Many dealerships focus on vehicle pricing or selection in their ads and on their website to attract potential buyers. However, customers need to feel confident about the car theyre buying as well. Building that customer confidence can start with your advertising. Your CARFAX partnership can help. Used car shoppers know and trust CARFAX. In fact, a recent study* shows 85% of consumers trust CARFAX and 9 out of 10 recognize the CARFAX brand. Combining your reputation with a trusted third-party means youre giving potential customers more reason to visit your store. Smart thinking for dealers means putting CARFAX to work in your dealership. Keep reading to see what CARFAX offers dealers that will drive traffic your way! The Article Building Customer Confidence Why It Matters In Advertising appeared first on Automotive Digest.

Tags: customer advertising building matters

 

What Matters to Dealer Staff: Highlights from Dealer Digest Dailys Reader Survey

2013-02-24 23:18:20| AutomotiveDigest.com - Automotive Industry News

Special thanks to Dealer Digest Daily readers for taking a reader survey in the past month. Its helping the DDD team refine its content for articles, and asking the right questions during interviews. Click here to read the key takeaways from the survey respondents, who represented owners, top executives, general managers, sales and internet managers, and service managers. One of the survey questions featured in the survey asked about ways that dealership management is using auto industry news and information to meet their goals. Six of these objectives were important to at least half of those taking the survey. Read on for insights into what dealer managers are focusing on to address marketplace challenges and opportunities.The Article What Matters to Dealer Staff: Highlights from Dealer Digest Dailys Reader Survey appeared first on Automotive Digest.

Tags: staff reader survey matters

 
 

'Michigan Matters' Web Extra: Auto Industry Movers And Shakers

2013-02-21 22:40:55| Auto Dealers - Topix.net

Michigan Matters CBS 62 crew traveled to Cobo to talk to Detroit's movers and shakers.

Tags: web auto industry extra

 

Webinar: Steven Covey Was Right Context Matters

2013-02-14 19:04:47| AutomotiveDigest.com - Automotive Industry News

Why Analytics May Be Leading You Astray Wednesday, February 27 2:00 PM ET   Eric Brown, CEO and Co-Founder of Dataium will explain how OEMs, suppliers and dealers can apply new tools that will return more actionable, results driven data. Busy? Register anyway; the recording will be available to view anytime.The Article Webinar: Steven Covey Was Right Context Matters appeared first on Automotive Digest.

Tags: matters context steven webinar

 

School Flooring Matters

2013-02-12 18:22:00| American School & University

A clean school with appropriate flooring can result in a productive and sustainable learning environment. Mike Simoneau A clean school with appropriate flooring can result in a productive and sustainable learning environment. read more

Tags: school matters flooring

 

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