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GLOBAL: PepsiCo recruits Lionel Messi for global Pepsi ad

2013-10-10 15:58:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has launched a new television advert for its namesake soft drinks brand featuring footballer Lionel Messi.

Investor trying to pry Pepsi from its snacks business

2013-10-07 06:59:02| Beverages - Topix.net

Months after the failure of his mainly solo effort to get PepsiCo to split its snacks business from its beverage unit so it could buy rival Mondelez, the activist investor appears to be tilting at the same windmill, sources tell The Post.

Tags: business investor snacks pepsi

Bottling a brand: Coca-Cola, Pepsi and the power of drinks branding

2013-10-03 12:40:00| Food Processing Technology

Coca-Cola topped Interbrands Best Brands list in 2012 and Pepsi is spending $50m on a brand partnership campaign with female artist, Beyoncé. Laura Husband explores the power of drinks branding

Tags: power brand drinks branding

Oxfam accuses suppliers to Coca-Cola and Pepsi of taking land from poor communities to make room for sugar crops

2013-10-02 08:07:11| Sugar Industry News

Suppliers to the biggest names in the food and drinks industry have taken land covering an area the size of Italy from indigenous communities around the world, according to a major new report.

Tags: make land room taking