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Social Media Campaign Targets Hygiene Products
2019-08-15 16:30:00| Nonwovens Industry Breaking News
#MyClosestEnemy pressuring retailers to consider unsafe ingredients
Tags: media
products
social
campaign
Sky Media reveals power of addressable TV
2019-08-15 11:00:28| Digital TV News
Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
Media giants Viacom and CBS to merge in latest mega-deal
2019-08-13 21:34:27| BBC News | Business | UK Edition
The deal between CBS and Viacom comes amid big changes in the entertainment landscape.
Last week in media: wild responses to quarterly results; comScore down 86%, Snap up 208% year-to-date
2019-08-12 07:01:00| Telecompaper Headlines
(Telecompaper) The Telecompaper Stock Index global Media was down 0.7 percent in week 32, just behind the S&P 500 (-0.5%). There were some majors share price movements, mostly induced by quarterly results but also by takeovers. ComScore (-38%), The New York Times (-20%) and EW Scripps (-13%) were the weakest stocks last week. Stingray (+15%) and IAC (+7.5%) were the winners. ComScore is down a shocking 86 percent year-to-date and is exploring its strategic options. Snap still leads, up 208 percent year-to-date.
Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event
2019-08-09 13:00:08| Marketing and Public Relations - M&O
How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank Marketing's Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP The Neu Neu Event Center | Formerly 514 Studios 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media. And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through? Thats why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? Youll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers. Join Online or In-Person Be sure to follow Ashley at @azeckman, and take advantage of a great opportunity to hear her present. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event appeared first on Newsroom.
Tags: content
media
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