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Catalina and Samba TV partner to transform media and measurement landscape

2019-06-04 14:30:29| Digital TV News

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.

Tags: media partner measurement landscape

 

Last week in media: Mediaset and Vivendi move European consolidation forward and Naspers details spin-off

2019-06-03 07:01:00| Telecompaper Headlines

(Telecompaper) Consolidation drove the media sector, last week. Vivendi acquired the unlisted M7 Group, Mediaset bought into ProSieben and Axel Springer could be taken private. The South African Naspers Group detailed the planned spin-off of its consumer internet group, to be listed in Amsterdam from 17 July. The Telecompaper Stock Index Global Consumer Media ended the week down 2.3 percent, slightly better than the S&P 500's loss of 2.6 percent. We recorded the largest gain for Axel Springer (+20% for the week) and the biggest loss for comScore (-11%).

Tags: media details week forward

 
 

Friend MTS extends continues protection deal with United Media

2019-05-30 14:00:47| Digital TV News

Friend MTS has announced a deal extension with United Media to continue to provide anti-piracy protection for its premium sports content. United Media is part of United Group which operates in all six countries of former Yugoslavia.

Tags: friend media united protection

 

Rogers Media and Contobox launch R.E.D. Contobox ad platform

2019-05-30 13:00:02| Digital TV News

Rogers Media and Contobox have announced a partnership with the launch of R.E.D. Contobox, a data-driven, high-engagement advertising platform that brings clients campaigns to life, transforming static digital ads through interactive features, animation, and video.

Tags: media red platform launch

 

Last week in media: the video market was 'hot' but couldn't prevent a sell-off

2019-05-27 07:01:00| Telecompaper Headlines

(Telecompaper) The video market was in focus, last week, and all aspects of it. Our media index was down 2.1 percent, underperforming the S&P 500, which lost 1.2 percent. Adevinta, recently spun off from Norwegian Schibsted, was the week's winner gaining 14 percent, apparently without significant news. The heavyweights Alphabet (-2.5%) and Facebook (-2.3%) going down and in fact very few stocks ending the week up led to a dismall performance.

Tags: video media week market

 

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