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NCC Media connects online to its TV advertising platform

2019-03-18 15:40:13| Digital TV News

NCC Media has announced the launch of digital buying capabilities that extend the reach of its TV advertising platform. The move creates an all-screen advertising solution, enabling marketers to deliver coordinated digital ads to the same households reached by their TV campaigns.

Tags: online media advertising platform

Last week in media: Snap outperforms, Spotify battles Apple and platforms feel regulatory heat

2019-03-18 07:00:00| Telecompaper Headlines

(Telecompaper) Walt Disney scored high at the box office with its latest Marvel movie and it announced the closing date for the 21st Century Fox takeover. The Modern Times Group hosted two capital market days, one for its own games-related activities and one for the VOD-centered NENT Group, soon to be spun off. Alphabet and Facebook came under regulatory fire in more than one way. Spotfy clashed with Apple over the latter's App Store revenue share. All in all, things turned out well for the Telecompaper Stock Index Global Consumer Media, ending week 11 up 2.2 percent. It outstripped the Dow Jones Industrials index (+1.1%).

Tags: media week feel heat