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Verizon to Share 'Super Cookie' Data With AOL's Ad Network

2015-10-07 23:02:55| PC Magazine Software Product Guide

Verizon quietly announced that it will merge its ad programs with AOL's Advertising Network.

Tags: data share network super

 

Google, Porsche spar over how much data the search giant collects

2015-10-07 22:50:49| Extremetech

Porsche and Google have gotten into a spat over just how much data Android Auto collects -- but who's telling the truth?

Tags: search data google giant

 
 

Retailers drill into data for customer insights

2015-10-07 21:54:43| Footwear - Topix.net

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

Tags: data customer insights retailers

 

Pennsylvania Data Breach Class Action Survives Motion to Dismiss

2015-10-07 15:59:27| Beverages - Topix.net

A federal judge in Pennsylvania has allowed a data breach class action against Coca-Cola and several bottling companies to proceed, finding that the plaintiff has Article III standing even though he had left Coca-Cola's employment seven years earlier. This is the first time a Pennsylvania federal court has permitted a data breach class action to proceed beyond the motion to dismiss stage.

Tags: data action class motion

 

Use of big data increases productivity by 5-10% - OECD

2015-10-07 14:37:00| Telecompaper Headlines

(Telecompaper) Companies using data-driven innovation have increased their productivity 5-10 percent faster than non-users, according to a new OECD report. The migration of economic and social activities to the internet and the advent of the Internet of Things along with dramatically lower costs of data collection, storage and processing and rising computing power means data-analytics is increasingly driving innovation and is potentially an important new source of growth, said the OECD. However, the report finds that countries could be getting much more out of data analytics in terms of economic and social gains if governments did more to encourage investment in "Big Data" and promote data sharing and reuse.

Tags: data big increases productivity

 

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