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Beam Suntory lines up new packaging for El Tesoro Tequila

2018-04-26 18:09:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has unveiled a new bottle design for its Tequila range in the US as it looks to convey brand heritage.

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Roust lines up US$3.5m Russian Standard push in UK

2018-04-25 13:20:00| Daily beverage news and comment - from just-drinks.com

Roust has released details of a new marketing initiative for its Russian Standard brand in the UK, calling for consumers to 'Raise Your Standards in Vodka'.

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Beam Suntory lines up UK Jim Beam on-premise push

2018-04-20 11:51:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has announced a bartender engagement programme for its Jim Beam Bourbon brand in the UK market.

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Loch Lomond Group lines up 'largest' GTR push

2018-04-19 16:33:00| Daily beverage news and comment - from just-drinks.com

Loch Lomond Group has launched its largest Travel Retail push to date, as it looks to showcase its Loch Lomond whiskies as well as Glen Scotia single malt.

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Campari Group lines up US Campari ad campaign - video

2018-04-18 11:50:00| Daily beverage news and comment - from just-drinks.com

Campari Group's US unit has rolled out a new campaign for its namesake aperitif brand as it looks to capitalise on the growing popularity of the Negroni cocktail in the market.

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