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Tag: loyalty
Age and the Automotive Loyalty Effect
2013-01-16 00:31:09| AutomotiveDigest.com - Automotive Industry News
Common sense suggests that gaining a first time buyer provides the opportunity to create a customer for life. Yet analyzing repurchase behavior among the younger demographic set suggests that manufacturers and dealers alike are not doing enough to retain younger buyers when they return to market. Admittedly, younger buyers represent a small percentage of total repurchase activity, less than 1% for buyers 18-24 and 7.5% for buyers 25-34, but its not necessarily about the value these customers represent today, its about customer lifetime value. Brad Smith, Director, Loyalty Management Practice, Polk, has advice for dealers on bringing in young buyers and making them loyal customers for the future or, as Brad says, an investment in the future.
Tags: age
effect
automotive
loyalty
Loyalty Advocacy Influence Report
2013-01-09 19:27:36| AutomotiveDigest.com - Automotive Industry News
The rise of social media has broad implications for retail businesses, especially the automotive sector. Consumers now have the ability to broadcast their opinions and recommendations to their networks via social media. To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of social media on the automotive shopping process. In the report, commissioned by Dealer.com, five concrete steps were outlined that new car dealerships could take to leverage social media to maximize loyalty, advocacy and influence. Be sure to read more.The Article Loyalty Advocacy Influence Report appeared first on AIN Media.
Tags: report
influence
advocacy
loyalty
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