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Bacardi puts rum on show with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
Bacardi takes rum back to party spirit with new global ad - video
2015-10-12 12:48:00| Daily beverage news and comment - from just-drinks.com
Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.
Diageo puts Bacardi in frame with Captain Morgan White Rum ads - video
2015-08-04 16:48:00| Daily beverage news and comment - from just-drinks.com
Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.
Bacardi buys Banks rum
2015-07-07 17:06:09| Daily beverage news and comment - from just-drinks.com
Bacardi has expanded its rum portfolio with the acquisition of Banks, a "super-premium" range that sells just 6,000 cases a year. The company announced the transaction today but did not release financial details.
Bacardi names new global rum chief
2015-04-02 12:39:00| Daily beverage news and comment - from just-drinks.com
Bacardi has appointed an internal candidate to head up its rum portfolio globally.