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Heineken USA's Strongbow Artisanal Blend - Product Launch

2017-07-11 16:54:00| Daily beverage news and comment - from just-drinks.com

Heineken's US unit has launched Artisanal Blend under its Strongbow hard cider brand. The new flavour is made with heirloom cider apple varieties, Heineken said. The cider is cold-pressed and semi-sweet. 

Tags: product launch blend heineken

 

Heineken loses appeal against abuse of position in Greece

2017-07-06 17:11:44| Daily beverage news and comment - from just-drinks.com

Heineken has lost its appeal in Greece against a fine for "abusing its dominant position" in the country's market, although the amount of the fine has been reduced.

Tags: position abuse greece appeal

 
 

Heineken sponsors Ethiopian athletics with non-alcoholic Sofi Malt

2017-07-05 14:11:00| Daily beverage news and comment - from just-drinks.com

Heineken has signed a five-year sponsorship deal with the Ethiopian Athletics Federation through its Sofi Malt brand.

Tags: sponsors athletics malt heineken

 

Heineken partners with new stadium in Ireland

2017-07-04 15:54:00| Daily beverage news and comment - from just-drinks.com

Heineken has secured 'beer partner' status in Ireland for its namesake beer brand with a soon-to-be-opened stadium in the south of the country.

Tags: partners ireland stadium heineken

 

Heineken ready to trim Punch Taverns pub footprint as watchdogs circle deal

2017-06-27 16:07:00| Daily beverage news and comment - from just-drinks.com

Heineken has offered to sell some of the UK pubs it is set to acquire from Punch Taverns in a bid to appease regulators.

Tags: ready deal pub circle

 

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