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"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken
2016-06-20 12:10:00| Daily beverage news and comment - from just-drinks.com
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
Tags: real
international
global
director
Heineken unveils zero-carbon brewery
2016-06-16 13:05:48| Daily beverage news and comment - from just-drinks.com
Heineken has relaunched one of its breweries after a 13-year overhaul to turn it into the world's first zero-carbon brewery.
Tags: unveils
brewery
heineken
heineken brewery
Heineken UK unveils beer chiller multi-pack for Sol lager
2016-06-15 12:42:00| Daily beverage news and comment - from just-drinks.com
Heineken is to sell its Sol lager brand in an insulated multi-pack that can keep beer cold for up to six hours.
Heineken secures global sponsorship deal with Formula One
2016-06-09 22:08:02| Daily beverage news and comment - from just-drinks.com
Heineken has confirmed recent speculation that it will become a "Global Partner" of motor racing's Formula One World Championship.
Tags: global
deal
formula
sponsorship
This week in beer & cider, featuring the pressure on world beers, Lagunitas surfing Heineken wave and MegaBrew's threat to the US brewing scene
2016-06-03 16:29:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.
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