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Heineken brings back Patrick Harris for new Heineken Light ad - video

2016-05-13 17:51:00| Daily beverage news and comment - from just-drinks.com

Actor Neil Patrick Harris has returned for a new series of TV ads for Heineken Light after a previous campaign helped drive fresh growth for Heineken's namesake lager.

Tags: back video light patrick

Margins "not an obsession" - Heineken CEO

2016-05-12 19:03:00| Daily beverage news and comment - from just-drinks.com

Heineken's CEO has told analysts he is committed to improving the brewer's margins, "but it is not an obsession".

Tags: ceo margins obsession heineken

The Asia-Pacific beer market and Heineken - Focus

2016-05-12 15:53:00| Daily beverage news and comment - from just-drinks.com

Heineken's senior management team has been in Vietnam this week for the company's annual Financial Markets Conference. CEO Jean-François van Boxmeer called the country the "poster boy" for international beer thanks to its strong demographics and growing demand. The company is also bullish about its prospects in Asia-Pacific. Here's a snapshot of Heineken's current position in the region and how the market is developing as outlined by Heineken's Asia-Pacific president, Frans Eusman.

Tags: market focus beer heineken