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Tag: heineken
"It's not cool to be drunk" - Heineken CEO
2015-06-23 17:04:22| Daily beverage news and comment - from just-drinks.com
The head of Heineken has called for a fresh direction for the drinks industry's engagement with consumers over responsible drinking.
Heineken highlights Newcastle Brown Ale's light side - video
2015-06-23 13:50:00| Daily beverage news and comment - from just-drinks.com
Heineken has launched a new Newcastle Brown Ale campaign in the US to dispel an apparent perception of the ale as a "heavy" beer.
Heineken unveils GBP8.5m rugby push in UK
2015-06-17 12:48:00| Daily beverage news and comment - from just-drinks.com
Heineken has unveiled its UK on-trade plans to support the 2015 Rugby World Cup, following the announcement last October that its namesake brand is the official beer sponsor.
Heineken launches Symonds cider campaign in UK
2015-06-17 11:50:00| Daily beverage news and comment - from just-drinks.com
Heineken has launched its first above-the-line marketing campaign in the UK for Symonds Founder's Reserve Cider, as part of a GBP2m (US$3.15m) push for the brand.
Tags: uk
campaign
launches
heineken
Heineken ends global advertising contracts
2015-06-16 16:28:00| Daily beverage news and comment - from just-drinks.com
Heineken and advertising agency Wieden + Kennedy have agreed to terminate their global advertising contracts for the Heineken and Desperados brands.
Tags: advertising
global
ends
contracts
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