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Tag: heineken
Heineken agrees Tecate tie-up for Pacquiao, Mayweather fight
2015-04-01 13:44:00| Daily beverage news and comment - from just-drinks.com
Heineken's Tecate lager brand has secured an official sponsorship deal in the US for next month's boxing world title fight between Floyd Mayweather and Manny Pacquiato.
Tags: fight
agrees
heineken
tecate
Heineken to cut jobs in global shake-up
2015-03-31 12:40:00| Daily beverage news and comment - from just-drinks.com
Heineken is to reduce staffing levels as its streamlines its global business units from five to four and strips down its executive committee.
Tags: jobs
global
cut
heineken
Heineken offers money back promise on Light brand - video
2015-03-30 17:06:02| Daily beverage news and comment - from just-drinks.com
Heineken has launched two new ads with Neil Patrick Harris highlighting a money-back guarantee for its Heineken Light brand in the US.
Tecate Light set for US push as Heineken debuts campaign - video
2015-03-24 16:28:00| Daily beverage news and comment - from just-drinks.com
Heineken is mounting a major push for its Tecate Light lager in the US, including the brand's first English language TV ad.
Tags: video
set
light
campaign
Heineken unveils new global Desperados push - video
2015-03-24 11:33:00| Daily beverage news and comment - from just-drinks.com
Heineken is launching a new global multi-media campaign for its Tequila-flavoured beer brand, Desperados.
Tags: video
global
push
unveils
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