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Outlook 2019 - Apparel sourcing trends and strategies

2019-01-16 11:43:00| Daily apparel & textile news and comment - from just-style.com

How is the sourcing landscape likely to shift in 2019, and what strategies can help apparel firms and their suppliers to stay ahead? As new barriers, trade tensions, and the need for speed continue to weigh on the apparel business, fashion companies need to develop contingency plans. Shifting some sourcing away from China, supplier consolidation, new investments closer to home, and the shrewd used of data and advanced analytics are some of the tactics executives recommend.

Tags: apparel strategies trends outlook

 

Top 10 Global Consumer Trends

2019-01-15 15:31:00| Happi Breaking News

Euromonitor knows what shoppers want in the new year.

Tags: top global consumer trends

 
 

SpotX releases '2019 Video Advertising Trends' report

2019-01-15 14:30:38| Digital TV News

SpotX has announced the release of its '2019 Video Advertising Trends' report. Based on a combination of third-party data as well as insight from industry players, the report identifies four important trends that the industry can expect to see this year.

Tags: video report advertising releases

 

Why consumers are demanding more elaborate marketing activations - Consumer Trends

2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Tags: marketing consumer trends consumers

 

Why consumers are demanding more experiential marketing activations - Consumer Trends

2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Tags: marketing consumer trends consumers

 

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