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Tag: ott
Beachfront and MadHive partner for OTT advertising audience analytics
2018-10-18 19:40:30| Digital TV News
MadHive and Beachfront have announced a partnership that will integrate MadHives data management platform (DMP) into Beachfronts offering to enrich and verify audience segments in real-time to power audience insights across Beachfronts OTT ad inventory.
Tags: advertising
partner
audience
analytics
Roku announces Measurement Partner Program for OTT advertising
2018-10-09 15:50:06| Digital TV News
Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
Tags: program
advertising
partner
measurement
CleverTap releases OTT industry benchmark report
2018-10-04 13:00:26| Digital TV News
CleverTap has announced the release of its Industry Benchmark Report for Media and Entertainment (OTT) Apps. The report helps growth marketers benchmark against some of the most successful apps in the OTT industry.
Tags: report
industry
releases
benchmark
Viaccess-Orca partners with RedSo for Android OTT STB apps
2018-10-04 09:30:39| Digital TV News
Viaccess-Orca (VO) has partnered with RedSo, an Asian mobile app development company. Integration between RedSo's Android-based UI and VO's TV Platform provides operators with a readymade solution for managing and delivering OTT services.
Innovid receives MRC accreditation for OTT ad impression measurement
2018-09-25 15:30:04| Digital TV News
Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.
Tags: measurement
impression
receives
ott
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