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Tag: ott
Over 85% of U.S. millennials subscribe to at least one OTT video service
2018-06-21 15:30:18| Digital TV News
More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates OTT Video Market Tracker, which covers the U.S. and Canada.
Tags: one
service
video
subscribe
Swrve adds Roku to its suite of streaming video OTT platforms
2018-06-21 15:30:07| Digital TV News
Swrve has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.
Nielsen and FreeWheel partner on OTT and STB VOD measurement
2018-06-19 06:30:06| Digital TV News
Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
Tags: partner
measurement
vod
nielsen
BrightLine enables inclusion of voice assistant prompts in OTT ads
2018-06-18 16:00:23| Digital TV News
BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLines ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
Tags: voice
ads
assistant
enables
Tru Optik releases measurement and validation service for targeted OTT advertising
2018-06-18 11:30:18| Digital TV News
Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
Tags: service
advertising
releases
measurement
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