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Tag: ott
comScore launches OTT and gaming audience segments
2018-02-06 15:30:49| Digital TV News
comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
Tags: audience
gaming
segments
launches
SpotX releases report on the state of video advertising on OTT
2018-02-06 14:30:18| Digital TV News
SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
Anevia and Keepixo offer ultra-low-latency OTT delivery of UHD content
2018-02-02 13:00:59| Digital TV News
Anevia has announced a strategic business partnership with Keepixo to provide operators and broadcasters with a 'one-stop shop' ultra-low-latency delivery solution for UHD content in over-the-top (OTT) environments.
Tags: content
offer
delivery
ott
7.4 million linear OTT pay TV subscribers in Europe at end-3Q 2017
2018-01-29 11:30:23| Digital TV News
According to Dataxis, linear OTT Pay TV market in Europe reached 7.4 million subscribers at the end of September 2017. This represents a growth of 13% compared to the previous quarter.
Tags: pay
million
europe
linear
Verimatrix integrates OTT multi-DRM with Amazon Web Services
2018-01-22 10:00:44| Digital TV News
Verimatrix has announced API integration between its MultiRights OTT multi-DRM security solution and Amazon Web Services (AWS) Media Services through AWS Elemental MediaConvert and AWS Elemental MediaPackage.
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