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Vestel and Vewd add newest HbbTV standard to smart TV partnership
2018-03-13 11:00:19| Digital TV News
Vewd and Vestel have announced a contract renewal that will see even more Vewd products delivered across the full range of Vestel TVs. The agreement will result in one of the largest deployments of smart TVs with the newest HbbTV standard.
Nielsen launches audience-based forecasting for linear TV
2018-03-06 13:00:27| Digital TV News
Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
Tags: tv
linear
launches
nielsen
TVSquared and LiveRamp provide audience-level insights into TV ad performance
2018-03-06 10:10:31| Digital TV News
TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.
Tags: tv
provide
performance
insights
CIBN to use RealNetworks' HD codec for its OTT TV apps
2018-02-26 02:30:26| Digital TV News
RealNetworks (NASDAQ: RNWK) has announced that China International Broadcasting Network (CIBN) will launch a commercial trial of RealNetworks' codec, RealMedia HD, on its OTT HD VIDEO app and Stars China mobile app, China TV.
Inscape partners with Dativa to speed adoption of Smart TV data
2018-02-15 16:30:34| Digital TV News
Inscape has announced that it has selected Dativa as a preferred professional services partner. Dativa is a data-centric professional services company that helps customers with onboarding, modeling or transforming data, and application construction.
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