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There Might Be More Water Ice on Mars Than We Thought
2017-10-02 21:00:01| Extremetech
A new analysis of past NASA data points to water ice near the Martian equator where scientists thought it could not exist. The post There Might Be More Water Ice on Mars Than We Thought appeared first on ExtremeTech.
Estimates Reveal Global Methane Emissions from Ag Larger Than Reported
2017-09-29 02:00:00| ThePigSite - Industry News
GLOBAL - Global methane emissions from agriculture are larger than estimated due to the previous use of out-of-date data on carbon emissions generated by livestock, according to a new study.
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Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
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Navigant Research expects 2017 sales of plug-in electric vehicles in N America to be 50% greater than in 2016
2017-09-22 13:55:46| Green Car Congress
More Data Leaked in First Half of 2017 Than All of 2016
2017-09-20 23:06:08| PC Magazine Security Product Guide
Approximately 1.9 billion data records were leaked, lost, or stolen in the first half of the year, up from the 1.38 billion instances in all of 2016, Gemalto says.
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