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Why is the Reason They Buy
2013-04-19 23:09:31| AutomotiveDigest.com - Automotive Industry News
You too can have lines around the block for a new model release; you can have die-hard customers who wont shop anywhere else; you can create a legendary brand just like your retail peers. All you have to do is define your why. Download Cobalts eBook to learn how answering the "Why Buy?" question can transform your dealership today.The Article Why is the Reason They Buy appeared first on Automotive Digest.
Africa: The Economist Says We Can Simply Adapt to Climate Change. We Think They Are Mistaken.
2013-04-18 13:59:00| Climate Ark Climate Change & Global Warming Newsfeed
AlertNet: A recent article in The Economist magazine asserted that the air temperature of the planet has been flat for the past 15 years despite a steady increase in the greenhouse gas concentration of the atmosphere. The authors find the lack of warming surprising, given the large volume of greenhouse gases that were pumped into the atmosphere between 2000 and 2010. They then provided a lucid explanation of climate sensitivity and suggested that the apparent pause in temperature increase may mean that a...
None of the worlds top industries would be profitable if they paid for the natural capital they use
2013-04-17 20:42:00| Climate Ark Climate Change & Global Warming Newsfeed
Grist: The notion of "externalities" has become familiar in environmental circles. It refers to costs imposed by businesses that are not paid for by those businesses. For instance, industrial processes can put pollutants in the air that increase public health costs, but the public, not the polluting businesses, picks up the tab. In this way, businesses privatize profits and publicize costs. While the notion is incredibly useful, especially in folding ecological concerns into economics, I`ve always had...
If Carbon Markets Cant Work in Europe, Can They Work Anywhere?
2013-04-17 09:18:00| Climate Ark Climate Change & Global Warming Newsfeed
Time: America may be a bit of a mess when it comes to climate policy--though that mess has been surprisingly effective in reducing carbon emissions in recent years--but environmentalists could always look across the Atlantic Ocean to Europe, where greens are green, cars are small and global warming actually matters. Countries like Germany and Spain have led the way in supporting renewable energy, and cities like Amsterdam and Copenhagen put America to shame when it comes to encouraging dense development...
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Ask an Expert: How can we know our customers better and understand what they consider before making a purchase?
2013-04-12 15:11:43| Marketing and Public Relations - M&O
This is an excellent and frequently asked question. Your customers/clients may include dozens, hundreds, or even thousands of unique individuals or other businesses. Beyond direct feedback, how do we get to know our customers better in order to meet their needs with digital content? Persona development is a great first step. You may start with [...]
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