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Micro-influencers - the future of consumer engagement for brands? - TrendHunter Future Festival

2018-09-20 14:20:00| Daily beverage news and comment - from just-drinks.com

Brand owners should look to micro-influencers in the social media realm in order to drive consumer awareness, the president of consumer trends specialist TrendHunter has recommended.

Tags: future brands consumer festival

Category: Food and Related Products
 

Micro-influencers - the future of consumer engagement for brands? - Trend Hunter Future Festival

2018-09-20 14:20:00| Daily beverage news and comment - from just-drinks.com

Brand owners should look to micro-influencers in the social media realm in order to drive consumer awareness, the president of consumer trends specialist Trend Hunter has recommended.


Category: Food and Related Products
 

Craft beer interest migrates to Europe as North America loses innovation crown - figures

2018-09-20 14:03:00| Daily beverage news and comment - from just-drinks.com

Europe has overtaken North America in the number of craft beer launches, according to Mintel figures, suggesting that interest in the sub-category has swung east.

Tags: north interest america europe

Category: Food and Related Products
 

Hall & Woodhouse's Badger Beer Red Ramble - Product Launch

2018-09-20 13:39:00| Daily beverage news and comment - from just-drinks.com

UK brewer and pub owner Hall & Woodhouse has launched a red seasonal beer for the Autumn.

Tags: product red hall launch

Category: Food and Related Products
 

Does the consumer really care about your cocktail competition? - Consumer Trends

2018-09-20 12:09:00| Daily beverage news and comment - from just-drinks.com

It's only three weeks until the global final of Diageo's 'World Class' event rolls into Berlin. The pending circus has given me cause to contemplate the nature of these global cocktail competitions, specifically from the viewpoint of the consumer. Over the last decade, the likes of Diageo and Bacardi have ploughed vast amounts of their marketing budgets into these bartender-focused cocktail competitions. But, to what gain?

Tags: care consumer competition trends

Category: Food and Related Products
 

Lucozade Ribena Suntory names new COO for UK & Ireland

2018-09-19 19:17:00| Daily beverage news and comment - from just-drinks.com

Lucozade Ribena Suntory has appointed a new chief operating officer for UK & Ireland after the previous holder of the post moved to Suntory's European office.

Tags: uk names ireland coo

Category: Food and Related Products
 

Edrington's Highland Park 50 Year Old - Product Launch

2018-09-19 18:27:49| Daily beverage news and comment - from just-drinks.com

Edrington has rolled out a 50-year-old Highland Park in a new limited release.

Tags: year product park launch

Category: Food and Related Products
 

Suntory ready to raise European Bourbon prices next year - president

2018-09-19 17:00:00| Daily beverage news and comment - from just-drinks.com

Suntory president Takeshi Niinami has warned his company will raise prices on its European Bourbon brands next year if EU tariff increases are not resolved.

Tags: year prices ready president

Category: Food and Related Products
 

ProWein, TFWA detail dates for future trade shows

2018-09-19 16:54:00| Daily beverage news and comment - from just-drinks.com

The organisers behind the ProWein and TFWA China trade exhibitions have confirmed the dates for their events in 2020 and 2019, respectively.

Tags: future detail shows trade

Category: Food and Related Products
 

Beam Suntory poaches Heaven Hill master distiller in Maker's Mark shake-up

2018-09-19 16:21:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has confirmed a raft of appointments among the senior production team for its Maker's Mark whiskey brand.

Tags: mark master hill heaven

Category: Food and Related Products
 

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